The Hug Mug
My target market is aimed towards the elderly whom are currently in aged care centres.
These people are usually fathers and/or mothers to those whom do not have time to
care for them. Looking at this situation, i realise that many families are forced to do
this therefore causing loose relationships between each other. In response to this situation,
i decided to design and develop a product that tries to bring each person close together.
The mug's design was influenced by the verb "HUG" in which for the elderly
appreciate very much as it brings a warm feeling inside them.
In this case the mug has be designed so that you have to "hug" the
mug where the slight indentations are therefore providing a 'hugging' sensation.
As the elderly's abilities are slowly getting weakened, the mug has a larger diameter
and also a larger depth inside the mug to provide more stability to the user.
The whole design is an organic type where it is all rounded and smooth
with no sharp edges. With also an added design where depending on the heat
of the mug, it would changed from blue (cold) to red (hot).
As this would be used in nursing homes/aged care centre, its design and function
would be spiritually enhancing, such that it provides a warm, enriching experience when
used in the centre.